Why we built Incido
Incidents are stressful enough. Incident management shouldn't be.
Incident management should be calm, simple, and reliable.
During an incident, software should disappear into the background so engineers can focus on the response, not on learning another complex platform.
Software should help responders, not become another incident to manage.
We built Incido for the people responding to incidents.
We built Incido because we experienced the same frustrations many engineering teams still face today.
We've been the people responding to incidents, updating status pages, managing on-call schedules, and working around tools that became more complicated every year.
Over time, many incident management platforms became increasingly complex, expensive, and overloaded with features that matter more to procurement than responders.
We believe incident management software should help engineers resolve incidents, not become another platform to manage.
What guides every product decision we make.
Keep things simple
Every feature should make incident response faster or clearer. If it doesn't, it doesn't belong.
Build for responders
Designed for the people responding to incidents, not the people evaluating software.
Reliability over complexity
The software should never become part of the incident.
Automation with purpose
Automate repetitive work. Leave decisions to people.
Communication builds trust
Keeping customers informed is part of resolving the incident.
Craftsmanship matters
We believe clean architecture, thoughtful engineering, and long-term thinking create software teams can trust.
Incido is for engineering teams that value clarity over complexity.
Teams that would rather spend time resolving incidents than managing software.
If you're looking for hundreds of configurable workflows and endless configuration, there are great products for that.
If you're looking for software that helps your team stay focused when every minute matters, you're in the right place.
One platform for the full incident workflow.
One platform.
One workflow.
One source of truth during an incident.
We aren't trying to build the biggest incident management platform.
We're building one platform that brings incident management, on-call, and status pages together without unnecessary complexity.
We believe software should remain understandable, for our customers and for the engineers building it.
Commitments we hold ourselves to.
- Add unnecessary complexity just to satisfy feature comparison tables.
- Add features simply because everyone else does.
- Split one workflow across multiple products.
- Build software we wouldn't want to use during an outage.
We're building software that engineering teams trust when every minute matters.
Every decision we make should move us closer to that goal.
Why Incido?
The name comes from the Latin incidō — “to happen.”
Because incidents happen to every engineering team.
We don't believe the goal of incident management is to pretend outages never occur.
We believe the goal is to help teams respond calmly, communicate clearly, and resolve incidents as quickly as possible.
That's the company we're building.
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